Terms of Service

Last updated: 29 July 2026 · Version 2026-07-29

setpal.io (the “Service”), currently accessible at coach-io-live.vercel.app, is operated by CloseDeck Limited, a company registered in England & Wales (company no. 17187412, registered office Suite Ra01, 195-197 Wood Street, London, United Kingdom, E17 3NU) (“CloseDeck”, “we”, “us”). By creating an account or using the Service you agree to these Terms. If you do not agree, do not use the Service.

The Service is aimed at people acting in the course of a trade, business or profession. If you are acting wholly or mainly outside your trade, business, craft or profession then you are a consumer, and nothing in these Terms removes or limits your statutory rights - including the cancellation rights set out in section 2B.

1. The Service

setpal.io is a coaching and practice tool for sales setters. It provides suggested messages, feedback and practice scenarios. It does not act on your behalf, contact anyone for you, or guarantee any outcome (including bookings, sales or revenue). It is provided on an “as is” / “as available” basis and may change over time.

2. Your account

You must provide accurate sign-up information, keep your login secure, and are responsible for all activity under your account. You must be at least 18 and authorised to accept these Terms on behalf of any business you represent.

2A. Plans, payment and renewal

Plans. Free gives you 100 messages a month with no card. Pro is $97 per month for 1,000 messages. Max is $197 per month for 3,000 messages. Prices are exclusive of VAT and any other applicable tax, which is calculated and added at checkout.

Automatic renewal. Paid plans are monthly subscriptions. They renew automatically on the same day each month, and the payment method you provide at checkout will be charged each period, until you cancel.

Payment. Payments are taken by Stripe. We never receive or store your card details. If a payment fails, Stripe may retry it; if it keeps failing your plan drops back to Free and your allowance changes accordingly.

Allowances. Message allowances reset on the 1st of each month and do not roll over. Unused messages are not refundable and have no cash value.

Cancelling.You can cancel at any time - no phone call, no retention process - from Settings → Usage & plan → Billing portal, or by emailing eric@closedeck.co.uk. Cancellation takes effect at the end of the billing period you have already paid for: you keep access until then and you are not charged again. Deleting your account cancels your subscription immediately.

Price changes.We may change prices on at least 30 days’ notice by email to the address on your account. If you do not accept a change, cancel before it takes effect; continuing to use a paid plan afterwards means you accept the new price.

2B. If you are a consumer: your 14-day cancellation right

If you are a consumer in the UK or the EU, you normally have 14 days from the day your subscription starts to cancel it for any reason and receive a refund, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the EU Consumer Rights Directive.

Because the Service is digital content supplied immediately, at checkout you are asked to agree that supply begins straight away and to acknowledge that this ends your 14-day cancellation right. If you have not given that agreement, the full 14 days apply.

To cancel within the 14 days, email eric@closedeck.co.uk - you do not have to give a reason, and you can use any clear statement. We will refund you within 14 days of being told, using the same payment method you paid with. Outside the 14 days, or where you agreed to immediate supply, cancelling stops future renewals rather than refunding the current period.

3. AI-generated output

Responses are produced by automated AI systems operated by our subprocessors. We do not warrant that output is accurate, lawful, original, or fit for any purpose. You are responsible for reviewing, editing and deciding whether to use any output, and for ensuring your own messages and conduct comply with applicable laws, platform rules (including Instagram’s terms) and professional standards.

4. Your content and personal data

“Your Content” means anything you input, including text, pasted conversations and screenshots. You retain ownership of Your Content and grant us a licence to process it to operate the Service (including sending it to our AI subprocessor to generate responses). You represent and warrant that you have all rights and lawful bases necessary to input Your Content and to have it processed in this way.

You agree not to input personal data relating to any other person. If, despite this, you choose to input personal data of third parties, you do so as the data controller for that data, you are solely responsible for having a lawful basis and any required notices or consents, and you will be liable for any claim arising from your having done so. How we handle the limited personal data we do hold (such as your account email) is described in our Privacy notice.

4A. Exactly what we keep, and what we do not

So that you can make an informed choice about what you submit:

Saved to your account:the text you type or paste, our replies, and — where you attached a screenshot — a short written summary of where the conversation had got to, generated automatically and written so as to exclude names, usernames, @handles, contact details and direct quotations. It is kept so that reopening a session does not lose its context, it is included in your data export, and it is deleted when you delete the session or your account.

Not saved: your screenshots and any frames taken from a screen recording. These are sent to our AI subprocessor to generate your reply and are then discarded. We keep only a marker that an image was attached. A screen recording you select never leaves your browser at all.

Removing details before you send.The composer includes a tool that paints over any part of a screenshot — a name, an @handle, a profile photo — on your own device, before the image is transmitted. Anything you cover is destroyed at that point and is never received by us or by our AI subprocessor. Where a screenshot contains another person’s identifying details, or any health or other sensitive information, you must remove them before sending.

Nothing in this section limits the rights any individual has under data protection law, or transfers to you any obligation that the law places on us. It records how responsibility is allocated between you and us, and what we do so that you can meet yours.

5. Acceptable use

You must not use the Service unlawfully; to harass, deceive or harm anyone; to generate content that is illegal, abusive or infringing; to attempt to reverse engineer, scrape, overload or circumvent limits of the Service; or in any way that breaches a third party’s rights. We may suspend or terminate access for breach of these Terms or to protect the Service.

6. Disclaimers

To the maximum extent permitted by law, the Service and all output are provided without warranties of any kind, whether express or implied, including fitness for a particular purpose, accuracy, and non-infringement. We do not warrant that the Service will be uninterrupted, secure or error-free.

7. Limitation of liability

Nothing in these Terms limits liability that cannot be limited by law (including liability for death or personal injury caused by negligence, or for fraud). Subject to that, we are not liable for any indirect, incidental, special or consequential loss, or for loss of profits, revenue, bookings, data, goodwill or business, however arising. Our total aggregate liability arising out of or in connection with the Service will not exceed the greater of (a) the total amount you paid us for the Service in the 12 months before the claim, or (b) GBP 100.

If you are a consumer, this section does not affect your statutory rights, and we do not exclude liability for failing to provide the Service with reasonable care and skill.

8. Indemnity

You will indemnify and hold CloseDeck harmless against any claims, losses, damages, liabilities and costs (including reasonable legal fees) arising from Your Content, your use of the Service, your breach of these Terms, or your input of any third-party personal data.

9. Changes and termination

We may modify the Service or these Terms. Material changes affecting a paid plan - including price changes - will be notified by email at least 30 days in advance; other changes will be notified by updating this page and the “last updated” date, and continued use means acceptance. You may stop using the Service, cancel your subscription, and delete your account at any time from your account settings.

If we withdraw the Service or terminate your account other than for your breach of these Terms, we will refund any part of a subscription period you have paid for but cannot use.

10. Governing law

These Terms are governed by the laws of England & Wales. If you are a consumer, you may bring proceedings in the courts of the country where you live and benefit from any mandatory consumer-protection rules there; otherwise the courts of England & Wales have exclusive jurisdiction.

10A. Other CloseDeck services

CloseDeck Limited operates more than one product. These Terms cover setpal.io only. Our other services have their own terms and their own privacy notice, and agreeing to these Terms does not sign you up to those, or vice versa.

11. Contact

Questions about these Terms: eric@closedeck.co.uk.